B2B Podcasting Insights

If you’ve got a budget review coming up and someone with a spreadsheet is about to ask what your B2B podcast actually does for the business, downloads won’t answer it. Downloads tell you people are listening. That does matt [...]

The person you most want as a client is going to ignore your next three emails. Ask that same person onto your podcast, and they'll give you 45 minutes of undivided attention, on the record, and thank you for it afterwards. [...]

That's Spotify's page for my podcast. And that's my company's website, sitting underneath it. Not Spotify's page for the show, either. One episode. A single episode of mine, on somebody else's platform, ranking above the we [...]

If you've been told to niche down your B2B podcast, you've probably never been told what it costs — or who exactly you'd be saying goodbye to. Pick a lane. Speak to one audience. If you're speaking to everybody, you're spea [...]

For the first five minutes of this episode, it's not me. Jase is a B2B podcast growth guru. Jase has never listened to a single episode of this show. And Jase has nine strategies for scaling yours that he's giving away free [...]

Here's a 90-second test for your last episode. Could a listener carry out your call to action while walking the dog? And does doing it improve their problem even if they never buy from you? If either answer is no, the last [...]

If you've got a B2B podcast and you're waiting for the feed to do the work, this episode reframes the whole thing. Publishing gets the episode into the world. It doesn't get it into the one pair of ears that matters. Becaus [...]

If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for. That list isn't a commissioning list. It's a list of things that exist. Listicles. Generic ad [...]

You’ve got a B2B podcast and you’re 30, 40, 60 episodes in, without much to show for it. The problem probably isn’t your microphone, your cadence or your cover art. It’s that nobody ever wrote the sentence. Most branded pod [...]

Everyone hands you the same B2B podcast checklist: publish weekly grow your audience keep it short hook them in the first 15 seconds book big-name guests repurpose everything Follow all of it and you’ll build a podcast th [...]